PUMA collaborated with designer Kallol Datta for his collection showcased at Wills Lifestyle India Fashion Week 2014.
Kallol Datta's designs have always been edgy and push the conventional boundaries of fashion. Each outfit from Kallol Datta’s collection clearly displays his passion for painting with coded patterns and layers of fabric.
The collection saw sneakers paired with dresses, tunics and saris strongly reflecting the ethos of Kallol Datta 1955.
PUMA India MD Mr. Rajiv Mehta said “Our company has always been at the forefront where fashion and trends are concerned. Sportswear is trending as a fashion statement internationally and globally. Closer to home, Kallol Datta’s fearless take on stylish sportswear makes this a perfect fit for our brand.”
Kallol Datta shared his opinion about the collaboration, ""The companies shoes were a perfect fit and the only brand of footwear I had in mind to reflect the feel of the collection. Cutting edge, great details and very exciting. The feedback post the show has been immense. Most of all people loved the pairing of the sneakers with native garments like sarees."
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