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Women Empowerment Through Fashion in India

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Women Empowerment Through Fashion in India | Women in Jaipur Making Garments
Women Empowerment Through Fashion in India
17 th Dec 2014

The Association for India’s Development (AID) and The College of Textiles will organise a fashion event that will showcase hand-made printed garments that are made from 100% cotton by the underprivileged women from the city of Jaipur, India. 

This showcase will be held at the W. Duke Kimbrell Atrium Centennial Textiles Complex to empower women for a project named the Hunar Revolution, according to science lecturer Tushar Ghosh who specialises in Indian textile engineering chemistry.

Ghosh states that the showcase will depict the struggles the underprivileged women of India deal with and the role of non- profit organisations to help alleviate them. Those who attend the event will also be able to buy items once the show is over.

Ghosh also said that there is a huge difference in the opportunities between men and women in India. There are not only social issues but also institutional issues and the only way to face and overcome these issues is through empowerment and education.

This is the reason AID works with many groups across India to deal with issues of education, sustainable agriculture, empowerment, social justice and healthcare.

2 years ago, AID funded a program through a NGO by Vihaan called the Hunar Program. This NGO spreads science and education, helps literacy and women achieve livelihoods.

In January 2013, Ghosh also spoke to students interested in textile from Cynthia Istook’s that were very keen in gaining knowledge about the mass production and tools in technology used to produce clothing and introduced these students through Skype to the founder of the Hunar project. Students were asked for their advice for new product designs that women could be taught in India.

Anna Troupe, one of the students in the class who graduated after learning textiles, thought this idea was fantastic. She wrote her final thesis on mass production of textiles and sustainable development and truly believes that the textile clothing industry is growing and is fundamental to the development of India.

Troupe also began designing clothes that could be sold in the West after doing market research to see how Eastern and Western styles coincide and felt that some of the designs incorporate styles from both regions and thus can be important in fashion today.

Troupe said she also visited the training center in Jaipur to work with these women and tailors and decided to come up with ideas for a logo and branding and eventually came up with the name “Hunar Revolution”.

The name Hunar Revolution was given to this project as it still keeps its Rajasthani roots intact with the name – Hunar while “revolution” could be attractive to American consumers to indicate how Hunar seeks to promote and revolutionise fashion and textile industries.

When Troupe travelled to America she also worked with students who modeled her garments that were used for branding and advertising for the Hunar Revolution Project.

This show will feature the work of all these women of Jaipur who have created clothing for the Hunar Revolution Project as well as from other organisations who encourage women empowerment such as necklaces designed to support women who escape slavery and scarves that are made by women to earn for their children’s education.

This is definitely great initiative by AID and The College of Textiles to empower the women in India.


Source: Technician Online

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