The Vogue Wedding Show started its second edition this year in Delhi with 44 participating exhibitors, including designers and jewellers. The 3 day event includes the likes of Manish Malhotra and Tarun Tahiliani.
"Quite a few designers are here and they are suggesting how to go about it. It's nice to interact with them. We liked interacting with Manish Malhotra the most. He told me to coordinate colours and gave more styling tips too," Sakshi Jain, 24, told IANS. Another visitor, Palak Agarwal had similar thoughts and added: "He (Malhotra) also helped with wedding attire for men, so that was good."
For the shoppers it is a great opportunity to interact with designers and for the trade, it is an opportunity to understand the customer better. "It's our first exhibition in India. We do more overseas like in Hong Kong. We are getting the right crowd. Our collection, which is on display right now, focuses more on bridal wear so we have jewellery with heavy necklaces and earrings to go with them. We start from Rs.1 lakh," Rishabh Tongya, Director at Diacolor India.
"It's been good business so far. The point is not to sell here but to drive them to our stores and showcase collections. We want to push the idea of gifting a shawl. Starting from Rs.1 lakh, all the products are for women," said Bhuvan Ahuja of Ahujasons.
Sachin Jain, President of Forevermark Diamonds - a sponsor of the show - said, "We were sponsors last time too. We don't sell anything. We are sponsoring the show, so we just want people to know the story of Forevermark. It's an important platform. It is not just window shopping and is important for brands like us".