The Apple Smartwatches changed the way world saw wrist watches. To keep up with the new digital wave, Indian watch giant, Titan will soon launch its version of Smartwatches in collaboration with major Information Technology player, HP. These tech-savvy accessories will be launched in India and select international markets.
Titan intends to marry its unique watch craftsmanship with the trending digital technology, to offer its consumers, a functional solution that does not compromise style. S Ravi Kant, the CEO of Titan Co (Watches and Accessories Division) promises the consumers “a drop-dead gorgeous watch on their wrist infused with ‘smart’ technology for a new era of access and connectivity”.
“Our legacy of innovation is helping fashion-forward brands infuse technology into their designs to give consumers the stylish timepieces they want, but that are more connected and responsive to the way they live today,” said Sridhar Solur, general manager, wearables and smart platforms at HP Inc in the statement.
Titan has been adapting to changing consumer dynamics in design as well as technology for a long time. The move from intricate jewellery design to contemporary aesthetics for watches and the launch of digital Sonata SF, have proved the company’s responsive tendency to consumer expectations. The new Smartwatch will be launched within a year and promises to set forth a new standard for ‘fashion with function’.
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