Tassels also known as ‘latkans’ are beautiful decorative ornaments that are available in a variety of colours, lengths and sizes. These tassels look great when used on blouses and lehenges.
Seeing potential in the sales of this accessory, Thilga (a home-maker) began to purchase more of these tassels. After eight months of purchasing these tassels and the quick sales of these tassels, Thilga became a wholesaler. She now supplies these stylish tassels to independent boutiques, entrepreneurs and tailors who are primarily online- based.
Thilga believed that this was a great opportunity and began to tap the market appropriately. She realized that the tassels seen on the South Indian actresses were high in demand and focused on selling similar pieces.
These tassels are now sold online through her Facebook page Niranjana.com. She also explains how her customers initially used these tassels for their own outfits but now distribute themselves too.
Tassels are appealing as they add glamour and style to blouses and lehengas that can otherwise be simple and are extremely useful to people who design their own clothes. Thilga even spoke about how brides-to-be ask bring their outfits to her and ask for advice on how to style outfits using these tassels.
Thilga also says that she has multiple orders for these tassels and that once outfits are styled with them, they look incomplete when they are not used. She believes this trend is popular among the younger and older generation and is definitely here to stay!