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Styles of Oz at WIFW SS14

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Styles of Oz at WIFW
Styles of Oz at WIFW SS14
11 th Oct 2013

The curtains to the season's next big fashion event, Wills Lifestyle India Fashion Week (WIFW) Spring-Summer 2014, went up on October 9 in New Delhi. About 113 designers will participate in the five-day event that's now billed as one of Asia's largest fashion showcase.

Patrick Suckling, Australian High Commissioner to India, adds, "We are bringing contemporary Australian fashion to India in this season of Oz Fest. The time is right to turbo-charge collaboration and exchange between Australian and Indian designers." This isn't the first time that FDCI has partnered with another country. Last year saw designers Dutch couturier for example.

According to a spokesperson at the Australian High Commission, this connect was facilitated by an Australian NGO. The NGO works to bring together the global fashion industry and Indian artisans in the textile space with an aim to ensure that traditional techniques, skills and crafts of the artisan community are not lost to future generations.

Not new to fashion design or multi-tasking, cricketer-singer Brett Lee, who already has a signature menswear label to his credit, will launch his limited edition line of scarves called "The Brett Lee Six Stitcher Limited Edition Scarf Collection". Made from 100 per cent Australian, the scarves have been woven by Kumaon-based Panchachuli Women Weavers. The largest independent women's cooperative in the state of Uttaranchal, over 800 women from a total of 32 villages in the region are involved in the production of high-quality woven and knitted products.

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