Shehla Chatoor has now spent an impressive 20 years in the fashion industry, crafting her own unique style that is instantly recognisable.
On achieving this fashion milestone Chatoor said “Just thinking about the fact that it has been 20 years is surreal. I can’t thank God enough for his blessings. It has been fabulous and exhilarating but above all, it has been a great learning experience. This is just the beginning of a profession that has become an irreplaceable part of my life.”
Shehla Chatoor has been able to find success in both Pakistan and India after graduating from the University of Houston and starting her own fashion label in 1995.
Chatoor is renowned for her aesthetics which include Zardozi and Mukesh techniques with Gara embroideries. Her collection includes bridal wear, evening couture and day pret wear.
Chatoor is currently planning to showcase her latest collection at Fashion Pakistan Week Winter/Festive later this month. She will champion the evolution of her label by illustrating what the brand was and is. Her clothes bring together glamour, sophistication and elegance.
Image source: secretcloset