Fashion has always been very important in India, and these days you can see a flood of young designers looking for a NIFT style certificate or at least a certificate of any other fashion college to crown their dream. The Indian fashion industry is changing over time and everyday more people are graduating as fashion designers.
Indeed finding someone who shares your aesthetic taste and likes your ideas is not difficult at all, the problem is that established Indian Designers are difficult to displace and emerging designers often found themselves not being able to make their presence felt. Only few of them have succeeded.
Today consumers are changing: elaborate customs in festivals and weddings are becoming increasingly linked to fashion couture, and people are more interested in modern and fun designers. Indian consumers show a new inclination for international magazines, shows and portals that lead them to appreciate more the innovative designs and the comfort of the dresses rather than the experience of the designer. That is why new designers are already well appreciated by consumers and their presence on social media and on the red carpets is a reality that sooner or later everyone will have to deal with.
For example, Nikhil Thampi is just 27 years old and has been in the industry from 2011, but he has already dressed different celebrities like Deepika Padukone, Anushka Sharma and Priyanka Chopra. He graduated in psychology with no formal education in fashion, but in some way managed to stand out from the crowd. Maybe because of his bold accessories or his original and nonconformist pieces, whatever the case, it seems that his career has just begun.
Other examples can be noted in Josh Goraya, 29 years old and Ruchika Sachdeva, 25 years old. The former won a lot of competitions, such as Let’s Design,supported by FDCI and is specialised in masculine designs. The latter won the Vogue Fashion Fund this year and has a solid and enviable academic background. These are just few of the multiple examples that we have around us and for sure the best is yet to come!