The Indian culture and way of life of India's arts, crafts, and joyus charisma have inspired a number of big Western luxury brands for many years now. Some are created for special events or turning points in a brand’s relationship with India. Others intended to seduce the Indian customer.
Flight frenzy: In 2008, The swiss luxury jewellery brand De Grisogono’s creative director Fawaz Gruosi used the well known peacock motif for earrings, containing 414 sapphires, 74 yellow and 18 white diamonds and 348 emeralds encased in ribbons of white gold.
Fancy fold: Introduced by Jimmy Choo’s 2011 A/W collection, the Chandra clutch consisted of gold dishevelled leather and a variety of red crystals, uniquely bound with a band of detailed and braided chains.
Neckpiece nation: Introduced in 2012, the Paul Smith Bandhgala with a tailored fit is recreated in a seasonally suitable palette and fabrics.
Draping dreams: Limited-edition Hermès saris reached India in 2011, right in the heart of a recession-hit Diwali.
Silk sensation: The brightly coloured silk scarf by Hermès called La Danse du Cheval Marwari which stands for ‘the dance of the Marwari horse’, was presented in 2012 and heavily encouraged by the Rajasthani horse ornamented for a wedding or ceremonial demonstration.
Knot that easy: To applaud the arrival of Bottega Veneta’s exhibition can ‘The Knot’ a limited-edition clutch bag for the traditional Indian consumer.
Cruising India: Part of Gucci’s popular 2012 Cruise collection, which was named ‘India Exclusive’, included handbags using the famous and well known Jackie piston in gold anaconda.
D for Diwali: In 2012, the brand Tod’s announced the limited-edition Diwali D bags made in luxury purple silk with contrasting orange crocodile leather.
High rise heel: Christian Louboutin stated that if India was a shoe it would be a brightly coloured sandal with gold on it, while he launched his collection ‘Bollywoody for India’ in 2012.
Duo of decades: Concluding a decade in India this year, Tommy Hilfiger launched a gorgeous woollen shawl with detailed paisley prints and an India-inspired ‘bandi’ which is a unique half-sleeved jacket.
These are some examples of the inspirations from the past, but these are certain to continue in the future!