The Kochi International Fashion Week (KIFW) will be held at the Casino Hotel, Kochi, from August 4 to 7. The show will feature a series of runway fashion shows and exhibits from designers and lifestyle brands. This will be Kerala’s first global fashion event and is being organized by the Storm Fashion Group. The fashion week will feature around 16 designers, including established names in the Indian fashion industry. Popular actress Mamta Mohandas is the brand ambassador of the event.
Designer Sanjana Jon will host a charity show. Priya Kataria Puri will be presenting her designer collections ‘Spirit of Kerala’ at the grand finale. It will be an elegant theme with a classic feel. Storm Fashion Company, founded in 2009, owns and operates some of India’s most anticipated fashion weeks, in addition to other fashion-related strategic marketing initiatives. It partners with leading Indian designers and brand marketers interested in reaching fashion-centric consumers. Fuelled by the success of the Chennai International Week, Storm Fashion is gearing up to tap aspiring designers and models of Kerala. The runway shows will be professionally staged with top lighting and sound companies from India as well as professional runway models.