An Indian Wedding, Destination & Lifestyle Show will take place in London this summer.
Ardhanginni – makes its grand debut at Olympia 2, Kensington Square Gardens, London on 15th – 17th July 2011.
Conceptualised by Ms. Cicilia Raj, the event is being organised by Fourplay Events, and marketed and publicised by international marketing agency, Sterling Communications.
It aims to showcase a handpicked range of the most bespoke services in the kaleidoscopic Indian wedding market.
Highlights include celebrated fashion designer to a host of Bollywood A-list actresses, Neeta Lulla; India Fashion Week regular Masaba Gupta; celebrity jewellers and India Fashion Week fixture, Amrapali; India’s most celebrated invitation designer; Ravish Kapoor; India-based celebrity henna artist, Geetanjali; and The Jaipur Collective – Nidhi Tholia, Amrapali, Rohit Kamra and Benu Bhatnagar – renowned designers working extensively with traditional Indian fashion.
Neeta Lulla said, “This is a very exciting moment for our fraternity, as although some of us have had private shows in various countries in the past, it’s the first time that such an opportunity has emerged, providing designers and brands a unique platform to showcase their latest collections in countries where there is a huge potential of buyers and immense interest in following the latest Indian trends and styles that exist. This show will definitely help in networking with not only potential buyers but also opening up future international business opportunities.”
Ms. Cicilia Raj said, “Indian weddings as we know is a unique experience, these occasions are getting grandeur and pompous with a great blend of the Indian and Western styles of celebrations.
With emerging trend of NRIs getting married in destinations like Rajasthan, Goa or the lovely beaches in Kerala, the wedding industry in India is rapidly growing at the rate of 9%, and is increasing in its size and splendor.
"The objective of putting together a show such as this lies in introducing India as not only a preferable destination for such celebrations but also promoting unique products and services that are available in India."
Natasha Mudhar, CEO, Sterling Communications added, “We are delighted to be a part of such an exciting, landmark event in London, which is sure to become a permanent fixture on the Capital’s events calendar.
"Visitors will get to experience the most sumptuous expanse of bridal merchandise and a connect with one of the richest elements of Indian culture".