The last fashion weeks in Delhi and Mumbai were met with a high demand in fashion as never before.
That’s why Aneeth Arora thinks that it will be good if more people come and invest in India’s designers. That’s why Vogue is trying to improve the growth of the indian fashion industry and promote the development of more shops.
With a growing section of the population being young, rich and not shy, the indian fashion industry looks ready for business. But some designers prefer to practice a strict marketing strategy with a private market. It remains a problem, however, that so many indian designers’ shops are not as visible as luxury continental brands, even if million of customers are ready to buy.