In a statement Manika Jain, India’s Consul General said, “Indian garments have to be more competitive in terms of quality and pricing to tap the $6 billion Australian market that is currently dominated by China.”
She gave this statement while inaugurating the India Pavilion at the International Sourcing Expo Australia 2015. Jain commented that Indian exporters have to take the lead by making value additions to their products in terms of quality, pricing and branding in order to carve a niche in the Australian market.
According to the data published by Apparel Export Promotion Council (AEPC), India has a mere 3 percent share in a $6 billion market for imported garments in Australia, while its biggest competitor China has the monopoly.
This year more than 65 Indian participants are exhibiting their products at the three-day, International Sourcing Expo where there is a rise in the registered number of buyers. The Expo has 3000 registered buyers compared with the previous year’s 2600. Director General of the Federation of Indian Export Organisations, Ajay Sahai said "Australian interest in the Indian products has grown phenomenally.” and that "Indian exporters are keen to tap newer markets like Australia as a result of a slack period in Europe.”
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