Etihad Airways has announced the signing of a first-of-its-kind deal which makes the airline a major long-term sponsor of the fashion industry.
Under the agreement Etihad will become the official airline sponsor of 17 major fashion weeks around the world.
Most notably they will be championing the big four (London Fashion Week, Milan Fashion Week, Paris Fashion Week and New York Fashion Week), as well as Lakme Fashion Week in Mumbai.
The Etihad Airways sponsorship has come to fruition through their partnership with WME | IMG.
Etihad and their partners will aim to create travel-oriented relationships with some of the major players in fashion such as designers, stylists, model, journalists, photographers, suppliers and other sponsors.
This groundbreaking deal could further enhance and increase the standing of the Indian fashion industry and its global impact.
Image source: styleofarabia.com