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Indian Fashion News - Diva
18 th Jul 2013

"Diva’ni" : this is the name of the new Indian label created by Yash Raj Films (YRF) and Karol Bagh Saree (KBSH). As Bollywood is directly linked to fashion, Diva’ni will be the combination of glamour inspired by the spirit of Bollywood. The objective of the new brand is to make women feel elegant and brave.

The traditional values of KBSH and its contemporary approach combined to the drama and the romance of YRF should be able to applaud the inner diva in every woman.

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