Previewing designers’ collections before fashion week events is becoming an established trend for Bollywood celebrities and fashion stylists. To give some examples, by the end of Manish Malhotra's show at the recent Lakme Fashion Week, showstopper Jacqueline Fernandez had already decided four garments that she had liked to wear. A few days before designer Aartivijay Gupta showcased her new collection at the fashion week, one of the pieces was picked up by a stylist for Priyanka Chopra to wear while promoting her brand new international album. Stylists come and pick interesting pieces in advance for their clients.
As Aartivijay Gupta confirmed, "It's happening quite frequently now. Right after my show, Shibani Kashyap picked a few outfits for a concert. It works both ways - for the celebrity and us. They get to wear unseen, unpublished clothes, while we get noticed thanks to them”.