Debenhams has associated with celebrated Indian designers Manish Arora and Narendra Kumar to retail an exclusive line of fine clothing options at ready to wear prices, making prêt lines readily accessible to Indian customers. Debenhams is a premium global department store known for collaborating with internationally acclaimed designers. Manish Arora offers funky T-shirts, psychedelic print tights, high waist hot pants, flowing kaftans and bright summer dresses in innovative silhouettes, unconventional prints, striking colors and quirky embellishments. For women Narendra Kumar has mix and match co-ordinates, soft jersey dresses, billowy cotton silk shirts and blouses, printed leggings, cropped trousers, linen jackets and elegant summer accessories.
In India Debenhams is positioned as a premium women-centric department store. The view is that women in India do not have a proper and exclusive shopping destination that they can enjoy truly as the Indian retail scenario presently comprises players biased toward the men’s segment to the extent of 60 to 70 per cent. Debenhams offers complete beauty-skincare solutions, clothes for exercising, smart day wear, trendy evening wear including a range of glamorous evening gowns and one of the largest collections of lingerie, shape wear and swimwear in size 8 to size 16.