Shirin Mann Sangha from Gurgaon was shopping for her wedding trousseau over a year ago and unlike majority of the brides, she did not want to wear the customary stilettos with her wedding lehenga. Instead she thought she would wear her lehenga with Punjabi juttis. She searched all over markets in Delhi, Punjab and Mumbai to find these traditional juttis and all she found were juttis that were either dull or too plain which seemed too boring to worn at her own wedding!
To counter this problem, Shirin decided to get in touch with a craftsman in Delhi who would fix this problem for her. The bride-to- be designed sketching and designing exactly what she had in mind and this transformed into a passion and she became a jutti designer! Her bespoke brand selling juttis is called Needledust and she began retailing these juttis online.
About four months ago, she opened her first studio in Shahpur Jat area of Delhi and she realised that there was definitely potential in this space. She wanted to make juttis that were comfortable as well as unique and vibrant. The jutti designer uses pure leather with fabrics such as silk, vintage, brocade and velvet with double padding. She also loves showcasing vintage prints on her juttis that look stunning when teamed with both contemporary and traditional wear. These can be worn with maxi dresses, jeans and lehengas!
Juttis have definitely made a fashion comeback with their versatility and designer Sahiba J Singh from Mohali does the same with her designs. Her juttis incorporate velvet and adorned with intricate embroidery and thread work. She even adorns her juttis with riding breeches that look great with Western outfits. She mentions that juttis aren’t limited to black or tan colours anymore and customers love the vibrant colours that can be used on these juttis!
Another label that has caught onto the jutti design trend is the Delhi-based, Fizzy Goblet. The juttis that are designed by the brand’s designer Laksheeta Govil also display pure leather with fronts full of colour and prints. The labels latest collection uses ikat and the juttis are quirky and trendy!
Even in Patiala in Adaalat Bazaar, which is a market that’s always bustling and crowded and known for their more traditional outfits like phulkari dupattas and suits, the contemporary jutti with colour bursts has become the new look. The footwear is now adorned with zardozi work, embellishments and dabka. They also sell juttis with a high heel!
Due to their fun, trendy, versatile and stylish appeal juttis are also demanded overseas! The new customised jutti now incorporates everything from logos to embellishments and these customised shoes are definitely becoming better with time!
Source: Wed Me Good