She might be only a year old in the fashion industry, but she has already made everyone sit up and take notice. In an industry that gives Western designers precedence over Indian ones, Rachana has carved a niche for herself with her signature style wooden clutches.
These are exquisitely carved with traditional designs like the lotus flower and butterflies and the interior is covered in luxurious fabrics. “These clutches are extremely light and have room for keeping money and credit cards. They are traditional but with a contemporary twist,” she says. While she always had an artistic bent, it was not the first career chosen for her. “I was always interested in drawing and painting as a child, but as I was good in studies, I did Chemical engineering for a year and then quit. I knew that design was what I wanted to pursue and did a course from the London School of Fashion,” she says.
Any plans for increasing her repertoire or is it just to be clutches? “For now, it’s just clutches but I intend to launch a jewellery line by the end of this year,” she smiles. One of the major stumbling blocks she faced when she started was the Indian obsession for everything Western. “It is looked down upon if two people are seen with the same purse or dress by an Indian designer. But in the case of foreign brands, it’s considered a privilege if others are wearing the same dress or carrying the same purse. I had a tough time understanding this psyche. To combat this, I only design a limited number of clutches,” she says.