Hamley's, the famous toy store from UK, and Mattel are to host the first children's fashion show at Lakme Fashion Week.
The show is going to feature children aged between 6 and 12 years and these children are going to be walking the ramp as part of a special fashion show. "Lakme Fashion Week is known for being an innovative platform that constantly presents distinctive initiatives. This season too brings in new and heightened experiences, one of which is a show by kids which is being co-presented with Hamley's. This special show promises to add excitement and a new dimension to LFW experience," said Mr. Saket Dhankar, Head of Fashion at IMGReliance.
Darshan Mehta, CEO of Reliance Brands said, "Through this association with LFW and Mattel, we are trying to find mini fashionistas and create an out of this world experience".