Everyone wants to become an Indian designer nowadays and even the actresses are changing their minds.
Maheshwari Ayyapan, who acted in Gulabi and who is Sridevi's niece, has just launched her new label ‘Mahe Ayyapan’ on Monday in Hyderabad.
Maheshwari’s decision has many implications and challenges. As she said, creating fashion collections requires a completely different effort; acting is easier because you have just to repeat your lines in front of the camera, while to designing an entire collection you need to play with your creativity in order to reach the high level of creativity of other Designers.
Her unique selling proposition is constituted by evening dresses, because according to her, this market has a big demand but just few designers focus on it. Her creations comprehend sarees, gowns and ghagras with prices ranging from Rs 7,000 to Rs 40,000.
Maheshwari’s collection seems to have a great potential; many items have already been appreciatied when they have been worn by her aunt Sridevi. Moreover it was Sridevi who pushed her to launch her label, so she was the special guest at the inauguration of it, letting people wait two hours before she showed up. However it was worth it, considering how beautiful she was in a dark green velvet evening gown, made obviously by the new fashion designer Maheshwari!