Actress Alia Bhatt – one of the youngest actresses in Bollywood today is in demand for a lot more than her acting talent. She has been chosen as brand ambassador of women’s fashion accessories label Caprese. The brand’s autumn- winter collection will be launched by Alia in a historic styled piazza in Europe.
When Alia was asked to speak about the brand she mentions that the most appealing aspect of Caprese is the brands use of bright, striking and vibrant colours. She points out that the brand uses a mix of stylish pop and neon colours and Caprese’s new collection is a blend of upmarket fashion with chic and quality.
To celebrate the appointment of Alia as the brand ambassador, Caprese also launched a social media contest called #WhosThatGirl over various social media platforms like Instagram, Facebook and Twitter through which they will be giving winners Caprese products.