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Swarovski Craft-Gaurav Jai Gupta 20 th Feb 2012
Gaurav Jai Gupta’s Sparkling glamour and smartly innovative, All within the ethical spotlight. Gaurav Jai Gupta’s Sparkling glamour and smartly innovative, All within the ethical spotlight Inspired by American director Godfrey Reggio’s 1982 experimental documentary film called “Koyaanissqaitsi” which means "life of moral corruption and turmoil"
"I have worked with Swarovski crystal before but this is the first time I have introduced such technique where Swarovski crystals are hand woven in fabrics like cotton, mohair, angora and silk using age old traditional weaving technique... Hand woven has a different age altogether now. It is a little expensive but the prices are kept keeping in mind the hard work of the weavers," - Gaurav Jai Gupta
The general collection mood presented an effortless range of silhouettes on a beautiful autumnal palette of deep blues, purples, black, greys, red and green. Pinning his collections strength of the hand-woven technique used in the garment. Materials being the highlight, the presence of a range of weights, all incasing Swarovski crystals took center stage. With a light touch of simple accessories ranging from Swarovski belts, capes and pearl waistcoats.
"Hand woven has a different age altogether now. It is a little expensive but the prices are kept keeping in mind the hard work of the weavers," Gaurav Jai Gupta
"For me, this collection is termed as one of the highpoint in my career as it actually gets an approval from the artisans of different cities,"
We always love to discover how Gaurav Jai Gupta collection's break boundaries of textiles, as one of the pioneers leading in the innovation of fashion in India with special mention to the crafts within. Shop the Gaurav Jai Gupta selection in store.