Indian fashion Designer Gaurang who showcased his Kanjeevarams with Kalamkari as part of his collection 'Ardhangini' at the Lakme Fashion Week on India Textile Day on August 5, 2012 in Mumbai. The show explicitly declared that he has won the best designer award for craftsmanship and the use of Indian weaves in the collection.
The 23 garments that he showcased were a fusion of beautiful anarkalis, sarees and ghagras, attractive for the modern bride and incorporating colours like orange, saffron, pink, yellow and red. Taking his inspiration from the panchantantra stories, the beauty of 1950 and 1960's Kanjeevarams, Zardosi and Kalamkari, his collection highlighted the complex Korvai weaving famous for its grace and classiness.
"I am really delighted to have won this prestigious award, which highlights the excellence of Indian Handloom and Indian Tradition in fashion. I would like to dedicate this award to my family for their support and to the 450 weavers who bring life to my creativity. I hope this award backed Maximiliano Modesti will go a long way in accelerating the revival of Indian Traditional Weaves", Gaurang said. Jaya Jaitly, Krishna Mehta, Anjana Sharma and Maximiliano Modesti formed part of the fashion experts in the jury. The prize of 1 lakh that Gaurang Shah will receive is meant to encourage and support his outstanding designing talent.
Director Fashion IMG Reliance, Anjana Sharma said, " The idea of Indian Textile Day is to reach out and influence young designers and design students to highlight the importance of Indian Weaves and restore faith in our rich culture and heritage that is also the future of fashion."
Gaurang Shah combines a modern intuition with heritage weaves. In his pieces, Gaurang incorporated animal themes and bright dyeing in Kalamkari prints and Kanjeevarm Silks using intricate Silk Weave and Zari. Actress Kiron Kher attended Gaurang's show in a rich ivory brocade saree.
"Hearty congratulations to Gaurang for winning the prize for his brilliant vision and execution of Indian weaves for Indian Textile Day at Lakm