From the 5th until the 7th of February 2015, the inaugural edition of India Beach Fashion Week 2015 (IBFW 2015) is to be held at Goa's beautiful Candolim beach. More than 30 Indian designers, both seasoned and young ones, will attend the event, showcasing their new clothing lines focused on beach, swim, cruise and resort fashion wear.
Amongst them are well known names, such as Pria Kataaria Puri and Anjallee and Arjun Kapoor, who will be present at this edition. Moreover, Indian designer duo Falguni and Shane Peacock will also attend the event, with the purpose of introducing their new destination bridal collection. Their showcase is scheduled for the last day of the event.
According to Pallav Ojha, the co-founder and chief creative officer of IBFW, the final goal of the show is to fill the gap between the high demand for beach wear and destination bridal clothing and the poor visibility given to the collections for this market segment. The idea is to create a platform in which customers and designers can meet within a luxurious fashion environment under the sunny beaches of Goa.
The other co-founder of IBFW, Amyn Manji, added that they would like to export this idea to other places and destinations around the world, but for now it is just a possibility. The resulting concept is really interesting and well developed. Indeed, the team working for the event has also planned for a space where more than 50 pop-up shops will be on show to enable the designers to display their selections and the area is also to play host to dynamic entertainment programs.
This is one of the first attempts to bring together swim-resort wear and destination bridal wear in order to make these fast growing markets easily accessible to interested customers, both national and international. All in all, the potential for success of this initiative seems to be very high!