Conceptual jewellery artist Eina Ahluwalia points out that it makes sense to buy lightweight jewellery in expensive metals like gold or silver. "It's better to buy a genuine piece in sterling silver even if it's not too large instead of a chunky neckpiece with questionable metal purity," comments Eina. The price hikes have led to a fast expanding market for lightweight jewellery with the focus being on lesser use of metal but a richer look. The new Italian collection at Gaja Heritage offers choices like earrings, pendants, pendant sets and neckpieces in 18 carat gold and diamond. "A new technology called electroforming has helped us to make hollow chains which look like 25 gms but is actually of 7 gms," says Surjit Kumar of Gaja Heritage. An active social life calls for jewellery that can multitask just like its wearer. "With women living very active lives outside home and going to work, it is no longer possible (and safe) to wear very heavy jewellery so lightweight is just practical in this case," says Eina . Increasing prices of precious metals have forced jewellers to come up with new designs in light weights, thus, creating a plethora of choices in style and design in gold and silver. Eina's collection in sterling silver is intricately handmade, light and easy to wear. Excellent gift choices would be a strong yet delicate pair of 'Heart of Gold' earrings, or 'Fretwork Knife' neckpiece. "Both make enough of a statement as well as carry a message which is special for the wearer," signs off Eina.