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Ashish Soni for Chivas Regal

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Indian Designer Ashish Soni for Chivas Regal
Ashish Soni for Chivas Regal
09 th Nov 2014

Delhi based designer Ashish Soni collaborated with scotch whisky brand Chivas Regal under Pernod Ricard, a leader of wines and spirits worldwide to design the cover of Chivas Regal India’s gentleman pack, which is limited edition.

As a luxury scotch brand, Chivas regal is known for its refined taste and sophistication. Soni said that he felt extremely privileged to be collaborating with a renowned brand like Chivas Regal and mentions that this partnership was natural as both the brand and the designer always strive for perfection. Soni points out this this gentleman’s bottle is to celebrate the spirit of an accomplished and dignified man.

The design of this limited edition bottle has a unique, three-dimensional composition that denotes the multifaceted man of today. Kartik Mohindra, who heads Pernod Ricard India was very impressed with Soni’s creativity and said that the bottle encapsulates the panache and heritage of Chivas Regal.

The limited edition bottle celebrated innovation and creativity for festive seasons Indian whiskey lovers can appreciate!

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