Anju Modi, who was the costume designer for the visually stunning Bollywood movie ‘Goliyon Ki Raasleela Ram-Leela’ has inspired filmmakers to focus more on getting the right look for their characters and making their final product more visually appealing.
"Costumes for any movie are very important. They help create and enhance characters," said Modi, who has two decades worth of experience in fashion world.
Modi’s rustic Gujarat-inspired looks for Deepika Padukone and Ranveer Singh was so highly admired that she went on to winning awards at the 20th Annual Screen Awards and the 9th Star Guild Awards.
“I have been flooded with orders from around the world, with women wanting the essence of ‘Ram-Leela’ captured in intrinsically in their outfits,"
But it comes to no surprise that Modi was so successful with her costume designs, considering she has been in Indian fashion industry since she launched her label in 1990. She is also one of the found members of the Fashion Design Council of India, making her an important part of the growth and awareness about fashion in India.
Apart from Ram-Leela, her first movie, Modi has been working away with talented artisans across the country. She has always loved working with traditional Indian techniques and has gracefully revived some of the age-old techniques, like weaving, vegetable dyeing, block printing and old traditional embroidery. You will discover modern designs as well as rich traditional Indian design and craft, in all of her collections.