Indian fashion designer Anju Modi, who is currently busy crafting Deepika Padukone's look for "Ram Leela", thinks that Indian cinema has played an important part in promoting Indian fashion and the Indian design industry. "Cinema plays an essential part in every Indian's life. We always get mesmerised and inspired by cinema. I remember every era on Indian cinema which gave different recognition to costume designing. From those grand sets and elaborate costumes Indian cinema became an important part of the Indian fashion industry. And since then everything is about movies and cinema", said Anju. She added: "In the last few years, the industry has grown bigger and better, and International designers and fashion houses are getting inspiration from Indian textiles and fabrics. I have been working on development of new fabrics and colourways for the last two decades. My work has been appreciated internationally."