Anita Dongre recently opened her first store in DLF Emporio in Delhi. The designer said that, “Through the first bridal store here I will be reaching out to my dedicated clients based in Delhi. This store also gives me a chance to attract first timers who are scouting for dresses like bridal lehengas which epitomise femininity. It gives me immense joy and satisfaction that the store is at Emporio which stands for luxury in the city.” The store was launched by none other than the Bollywood actress Diya Mirza.
For her upcoming wedding, Diya Mirza has been tight-lipped about her outfits, but Anita Dongre said, “I have designed lehenga choli and trousseau for Diya’s wedding in October. She will be wearing one of the outfits made by me and her groom is a Delhiite. She and actors in the film industry like Shabana Azmi, Raveena Tandon and Juhi Chawla wear my dresses for private functions.”
The designer has also been speaking at the on-going "Treasury of Trousseau” where she has been interacting with prospective brides and suggesting embroidered outfits to complement their individual body types. Anita Dongre added, “Like Mumbai women, ladies in Delhi are cosmopolitan and forward looking. They like to dress up well and are certainly not conservative when it comes to selecting garments. I must complement them for their gorgeous looks. I would love to get in touch with those who are unfamiliar with my speciality – the gota patti work.”
With the opening of the new store, Anita’s priorities might have to change - and she is going to be travelling between Mumbai and Delhi. She adds, “Every month I will be coming to Delhi. I am not hunting for a house so far and am content staying in a hotel in the city.”
Pic: Anita Dongre Website