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Jewellery: the New Trend for Indian Designers

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Anita Dongre - Jewellery: the New Trend for Indian Designers
Jewellery: the New Trend for Indian Designers
17 th Aug 2013

Anita Dongre's first jewellery line, "Pinkcity", inspired by Mughal grandeur, was launched this month in association with Jet Gems. More and more fashion designers are now creating jewellery lines to complement their clothing and jewellery brands, on their side, are warming up to the benefits brought by these collaborations. The jewellery house, in fact, translates the designs into metal using their artisans, while designers benefit from the jewellery brand's manufacturing set-up.

For instance, James Ferreira tied up with Gehna Jewellers to launch a range of cocktail rings and finger jewellery, and couturier Tarun Tahiliani, who recently showcased his first range of bridal jewellery at India Bridal Fashion?Week, has reported that his collaboration with Azva gave him access to craftsmanship from Junagadh, Jamnagar, Mumbai and Kolkata.

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