Fashion designer Anita Dongre will be one of the eminent speakers to address the upcoming India Conference at Harvard Business School in Boston. Dongre will be speaking about her ‘Grassroot’ initiative that she started in order to take Indian crafts to the global stage.
The ace designer who is also the founder of labels AND and Global Desi was visibly excited at the opportunity. “It is a privilege to be among the top names representing the Indian fashion industry at one of the finest institutes of the world”, she said in a statement.
Dongre added that: "Grassroot has been a long cherished dream for me. I have always wanted to create a bridge between the crafts of India from our remotest villages and the global consumer. And I am glad that we have created a sustainable platform for the artisans."
Grassroot, according to Dongre, stands for slow fashion where the outfits are created through eco-friendly and organic processes. The sustainable clothing brand beautifully incorporates traditional fabrics to be a part of contemporary clothing.
As a tribute to India’s handcrafted traditions, the designer leverages brand Grassroot as a medium to restore ancient heirloom traditions. Through the initiative, she has created employment for hundreds of artisans across India and revived many dying crafts and weaving techniques in the process.
The India Conference that she will be addressing will focus on “India in transition - opportunities and challenges”, will be held on the 7th of February. The conference will also feature Karan Johar, Shashi Tharoor, Chanda Kochhar and Kamal Hassan as speakers.
Quote credit: IANS