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Anita Dongre - Happy Does It

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Anita Dongre - Anita Dongre - Happy Does It
Anita Dongre - Happy Does It
14 th Oct 2013

Anita Dongre is so much in love with her job that she hasn’t taken a holiday in two years! Having been in the Indian fashion circuit for 20 years now, queen of pret, Anita Dongre has created waves with very unique brands.

From prêt to couture, traditional to contemporary, classic to avant-garde and desi to global, Anita Dongre's creations bear her unique imprint. Her signature labels include Anita Dongre Timeless, Interpret, Anita Dongre Menswear, AND and Global Desi. With Global Desi, which she set up in 2007, she has now gone international and launched her newest store in Mauritius. Global Desi is inspired by India’s vast and vibrant heritage of colours, textures and prints. Resulting in a collection that has an international appeal.

Despite creating so many brands, Anita says: 'I have the most fun designing Global Desi. It’s an easy and happy line and customers around the globe have taken to these creations.” According to her, “Global Desi celebrates the modern woman and her zest for creativity. Across my different brands, I design beautiful clothes that make a woman look and feel happy in'.

Speaking of where she draws inspiration from, Anita says: 'India is such a diverse country. There are so many different cultures and lifestyles so I never lack inspiration for any of my brands, particularly Global Desi'. The recently-launched Mauritius store is her 49th Global Desi standalone store and looking ahead, the designer plans to open 12 more outlets in the country by the end of the year. In the meanwhile, she is also busy working on her Spring Summer 2014 collections for her various eclectic brands.

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