Anita Dongre is well-known for her ability to master all styles in terms of apparels – whether it is traditional, classic, couture or contemporary, she seems to be successful in everything. She is now considering designing jewellery.
Her new collection of jadau gold jewellery, called Pinkcity, was launched in association with Pradeep Jethani of Jet Gems.
About her new men and women line, Dongre said, "The collection is all about revisiting traditional crafts of Rajasthan and celebrating it with the vibrancy of current trends."
Despite her notoriety in the Indian design world, Anita Dongre made sure she was trained enough to be ready for her work as a jewellery designer. “It took me a few months to understand. I’m still a learner but I enjoyed the hard work of putting the first line”, she said about her new experience. Her new line, priced at a starting tag of Rs. 75,000 is exclusively sold at Dongre’s store in Phoenix Mall, Mumbai.