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Anita Dongre Creates New Labels

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Indian Designer Anita Dongre - New Labels for Masses
Anita Dongre Creates New Labels
11 th Jun 2012

Designer Anita Dongre is eyeing the opportunity in a growing mass apparel market - she intends to bring high street fashion to the mass consumer. The Indian fashion retail industry has recently been witnessing a massive transformation in the growth of organised retail.

The Indian mass consumer is also developing more refined fashion sensibilities. “As more Indian women step out to active working lives, they are looking for styles that draw upon Indian design influences and sensibilities, but are fresh, with cuts and silhouettes that are convenient to wear,” the designer has said.

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