Last month Bulgari finally opened its first store in India, specifically in New Delhi. The store spans 1,800 square metres and is located in the famous mall DLF Emporio.
The brand is part of the LVMH Moët Hennessy Louis Vuitton group, which taking advantage of the new policy introduced by the Indian Government relatd to foreign investment in the country. In the previous years the brand was already selling in India through a franchising partnership. What makes this new opening special was also the collaboration with Indian designer Anamika Khanna. Her couture collection indeed was used to enhance the beautifulness of Bulgari’s pieces of jewellery. Obviously some celebrities completed the guests’ list: Sonam Kapoor and Arjun Rampal, for example, couldn’t miss this event!
Also present were Jean-Christophe Babin, Bulgari’s chief executive officer, who explained the real value of this new store for the Bulgari brand. He said that the four categories of products, jewellery, perfumes, luxury watches and accessories, created by Bulgari, will be showcased in the same place.
This is the second attempt made by the brand to enter Indian market: the first one was constituted by their presence around the country during the period from 2004 to 2011, but it didn’t go well and they decided to give up. After a growth of 30% in the Indian market in 2013, Bulgari decided to try again. According to the Associated Chambers of Commerce and Industry of India, revenues for the sector are forecasted to reach $14 billion by 2016.
Moreover the new creation of luxury malls will help the brand to reach the right target and attract the right type of customers, improving also their growth in the overall Asian market.
Source: Muse Arabia