As a tribute to Raksha Bandhan festival on August 13, New Delhi-based curator Himanshu Verma has invited designers Abraham & Thakore and Mayank Mansingh Kaul to create special limited edition designer rakhis as part of his Monsoon Festival for charity.
Rakhis are decorative wrist threads that sisters traditionally tie on their brothers and male cousins in exchange for sweets and gifts and a promise to look after their sisters.
Verma has always tried to re-imagine the use of fashion as a tool to tell stories, and this time not only is he re-imagining rakhi as fashion, but he also hopes to "re-imagine the festival by liberating it from the context of fraternal-sororal love," he said.
"We hope to encourage friends, lovers and loved-ones to tie rakhis to each other as a communal act of fellowship and expressing love in its broadest context," said Verma.
Abraham & Thakore rakhis come in three colors: red, pink and yellow, for Rs 750 each (shipping extra), or US$40 each (shipping inclusive).
Mayank Mansingh Kaul rakhis come in two patterns and two colors: green and pink, for Rs 500 each (shipping extra), or US$30 each (shipping inclusive).
Rakhis are delivered in a handmade silk potli bag along with designer tags. They'll add chocolates and a message too, if you want.
Read more: Re-inventing the traditional rakhi | CNNGo.com http://www.cnngo.com/mumbai/shop/re-inventing-traditional-rakhi-wrist-thread-185339#ixzz1UhmoDBoK