Book Navigation Return to Content

Subtle Styles With Banarasi Bling!

Blogs / Abraham And Thakore / News / Subtle Styles Banarasi Bling

Abraham & Thakore's Subtle Style With Banarasi Bling
Subtle Styles With Banarasi Bling!
10 th Dec 2013

They say your clothing is your business card. It projects what you are. It’s that train of thought that Abraham and Thakore’s autumn and winter collection at the new Amethyst store in Chamiers follows. Subtle and relaxed, the collection reflects the remarkable sangfroid of its creators. Despite the migraine inducing traffic and pregnant clouds outside, Rakesh Thakore sits unperturbed, sipping a glass of water, few hours prior to his show and says, 'This collection is a little unlike our trademark style, which is subtle.

There is a little bit of a ‘bling’ element to it, which we don’t adapt usually. While many have liked it, a few haven’t. We have got mixed reviews'. The current collection under the A&T label has been inspired from Benares’ brocades, adapted in sarees and kameezes. Flowery patterns, checks and geometric vertical and horizontal lines define the clothes. 'It is contemporary. We are giving another option to people apart from the heavy lehengas and saris that they usually wear for grand occasions like weddings. Through this collection, we’re telling them that they can wear something light that is also fancy', he says. Delhi-based designer, who started A&T along with Abraham, says that they never intended to go into retail for a long time: 'We started a retail fashion and home decor in Delhi in 2002. Later, we expanded to Bombay in 2003 and Bangalore in 2005. We had a niche crowd who liked our designs so we never felt like pleasing a wider audience or modifying our style to suit everyone’s taste', says Thakore.

With such love for Chennai, the only reason he did not opt for Kancheepuram brocades in his collection was the distance and the time constraint, he admits. For us Chennaiites who are not convinced with that reply, he explains, 'Benares was more accessible to us. Also designing clothes is like making a movie. Though the show is just for two to three hours, so much work goes into creating that experience – from getting the fabrics, weaving, cutting, designing and so on,' he says with a smile.

Facebook Comments Box