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Wedding Jewellery at India International Jewellery Week 2014
30 th Jul 2014

The India International Jewellery Week 2014 that came to a close recently saw jewellery take the center stage as models and Bollywood beauties walked the ramp showing off gold, diamond, ruby, emerald and pearl jewellery.  As is the tradition in India, most of the big ticket jewellery purchases happen during the wedding season. So it did not come as a surprise that many collections portrayed Indian wedding jewellery sets teamed with bridal lehengas as a part of the show. Here is a look at some of the Indian wedding jewellery sets that dazzled in the Indian International Jewellery Week.

Sridevi, who walked for Golecha jewellers in a gold Vikram Phadnis bridal lehenga showed off a Rani haar with a gleaming diamond pendant.The necklace was paired with matching drop earrings and rings. The ensemble the designers teaming the gold coloured outfit with silver toned jewellery, which is not very common. It just goes on to show that if you have a rock as big as that in your pendant, co-ordination is the last thing you need to worry about.  

PC jewellers presented their collection called Beau Mariee or beautiful bride, featuring bridal jewellery in gold, diamond, kundan, polki and pearls. They showcased unique Indian wedding jewellery sets that included cummerbunds, haath phool and chandelier earrings in uncut diamond, precious stones and pearls.  Actress Bipasha Basu walked the ramp as the showstopper for their collection in a dazzling multilayered necklace.She paired her maroon and green bridal lehenga with a polki necklace and dangling earrings, studded with emeralds and pearls.  Matching white and green bangles and a cocktail ring completed her look.  

Dia Mirza opened the show for Shobha Shringar jewellers with a studded collar necklace with diamonds, precious stones and an enamel work pendant. Matching chandelier earrings, maang tika and wrist cuffs completed the look.The collection featured Indian wedding jewellery sets with beautifully crafted ganesha pendants, kadas, shoulder dusters and chand baalis which were paired with traditional Indian bridal lehengas and saris. Assorted statement rings also made their appearance on the ramp in abstract, traditional and floral designs.

Bidrichand Ghanshyamdas unveiled the “AKS” collection as a part of the Indian International Jewellery week. Parineeti Chopra walked the ramp for the jeweller in a stunning black layered bridal lehenga with a velvet corset. A heavy necklace with multiple strands of pearls with a heavy pendant adorned her neck. It was paired with a chunky kada with emerald prongs and a green floral ring.The Parineeta collection from Gitanjali jewellers featured exquisite Indian wedding jewellery sets for the bride in gold, diamond, jadau and other precious stones. Many of their pieces glistened with rubies and emeralds set in gold. 

The Indian International Jewellery Week had a lot to offer to the Indian brides – be it antique and heavy gold and Nizam jewellery or contemporary diamond jewellery. We are sure that these fine pieces of jewellery have left you lusting for them.  The beauty of these Indian wedding jewellery sets is that they won’t just add a sparkle to your look but will also make you the cynosure of all eyes. 


The 100-crore Fashion Club – the who, the how, and the road ahead
25 th Jul 2014

 In 2012, Assocham (Associated Chambers of Commerce and Industry of India) released a report which pegged the Indian designer wear industry at Rs 720 crores (c. USD 133 mn). Now that may seem like an unusually small figure but when you take into account  expert predictions that the number is is likely to cross Rs 11,000 crores (c. USD 2 bn) in the next six years, one stops and takes notice. *1

That the Indian film industry no more treats the magic number of Rs 100 crores as a benchmark is a story of the past. Aspirations lead them towards the 200 crore mark, and it doesn’t seem like much of a task. But the real tale is that the fashion industry isn’t too far behind either. Indian fashion has its own Rs 100-crore club, and it is one that is filled with talent and experience.

Who are the designers who are taking the Indian fashion growth story ahead and what are the reasons for this humungous 40%  CARG (compounded annual growth rate)?*1 Buckle yourselves in as we take you for a close-look ride to meet the members of this aspiration-worthy denominational-high club.

For the most part, you can attribute this heady growth of the fashion industry to an increasing awareness among urban Indians. There is a sense of wanting to wear the best brands and being on the same stage, sartorially, as the upper echelons of society. Then, there is the matter of higher disposable incomes, an indefatigable mall culture, and of course a consciousness of what is happening beyond their own style backyard. With this tendency on the rise, Indian designers are making huge strides commercialising and cashing in on the opportunity presented to them, and how.

Big demand translates to big sales, and sales are booming. The Ritu Kumar brand, a revivalist and trousseau concentrated fashion house which has made huge strides in the industry for over 4 decades now, recently announced a minority-stake sale worth Rs 100 crore (USD 18.5 million) to Everstone. *2  Anita Dongre, with her bridal label and her retail labels – AND and Global Desi – announced profits of Rs 100 crore last year. This year her turnover is expected to touch Rs 350 crore (USD 64.8 million). *3

While one may think that the sales growth is because of the large investments, this is not necessarily the case. There are designer labels who are self-owned and self-promoted and have required no outside help to reach the 100 crore figure. Take designer Sabyasachi for instance. With a Rs 100 crore turnover this year, his sales growth has been commendable considering that his success has been devoid of any external investor help or mass-market products. *4

Then there is Manish Malhotra, whose Rs 108 crore turnover (USD 20 million) is aided by the Bollywood glamour he promotes and the several collections he releases each year. *5 Tarun Tahiliani *5 and Satya Paul *6 are some of the other names that have inched towards the Rs 100 crore mark via their retail and other ventures.

Of course the road ahead seems smoother with more angel investors buying stakes in designer labels, and retail labels bringing in more profits for high-end designers. Or may be an era when the design gurus will sell stakes of their labels and control only creative rights. Maybe then we will see a glorious triumvirate of gorgeous fashion, incredible prices, and lofty profits.



*1 – Indian Designer wear industry growing at CAGR of 40%. Retail Angle (online), 4th Feb 2012, Available from

*2  - Everstone invests Rs 100 crore in Ritu Kumar. Live Mint (online), 1st April 2014, Available from

*3 – Anita Dongre, the designer who broke societal stereotypes to be an entrepreneur. Your Story (online), 3rd Mar 2014, Available from

*4 – Sabya Score: 100 crore! The Telegraph (online) 12th March 2014, Available from

*5 – Old World Charm. Business Standard (online) 12th July 2014, Available from

*6 – Genesis Colors:  Success Beyond Satya Paul. Forbes India (online) 2nd Sep 2013, Available from



Online Shopping: The Saga of how it took Over the Smaller Towns
24 th Jul 2014

We all shop online and we often, thank our stars for not having to step out in the hot sun or during torrential rains to shop as our heart desires. Online shopping has been a blessing devoid of disguise to the shopper of the twenty first century. But in a developing country like India, is e-retail everything it is made out to be? Is it still a playground for residents of tier I cities or has e-commerce actually penetrated the hinterlands?

If the numbers are to be believed then tier II and tier III cities are taking to online shopping in a way that wasn’t envisioned. Google India’s recent study revealed that 51% of the traffic it saw during its Great Online Shopping Festival in December 2013 came from outside the top four metros and 25% of the traffic came from cities other than the top 20. (The Pioneer) Reports chronicling online players talk about how 50% of sales for top online retailers come from tier II, III, and IV cities. (Business Standard) And this number is only set to increase.

According to research firm Forrester, the e-retail market in India is set to touch USD 8.8 billion by 2016. ( only 20 million of the country’s 200 million internet users transacting online, some analysts claim that thanks to increasing awareness and growing reach, the figure could even touch USD 16 billion by 2018. (Business Lounge)

What has brought about this expansion of customer base? One factor is the growth in mobile usage. The Google study reported that almost 30% of shopping queries in India come from mobile phones.  (The Pioneer)With an increase in brand awareness of big labels, a growth in the spending power that people have and the ability to pay for the product on delivery (which allays any fear of online banking), and you have a formula for success.

Online retailers at their end are doing their very best to ensure that customers return to their site. They are using social media marketing and online advertising to market their sites to users. With demographic targeting, they are reaching out to potential customers.  In fact that is not all. Several online stores are taking to the offline world by opening up kiosks and pop-up stores to educate customers about online shopping. And all these branding exercises are working their charm.

With the tier II and III cities embracing the online shopping movement with such enthusiasm, does this signal the end of the mall culture in these cities even before it started or does it just mean more avenues for more players? Only time will tell. But with online retail taking off, I am siding with the former. What do you think?


Business Lounge. eBay Pours More Money into India. 3rd March 2014. <>.

Business Standard. 50% of business coming from tier II & III cities. 26th March 2014. <>. Flipkart sales run rate hits USD 1 bn. 10th March 2014. <>.

The Pioneer. Tier II and Tier III cities driving E-commerce in India. 13th April 2014. <>.


Indian Couture Week : Sabyasachi Mukherjee
21 st Jul 2014

India Couture Week flagged off on 15th July 2014, at Delhi. That the only show the first day of this Indian Fashion Week had, was Sabyasachi Mukherjee says a lot about how much respect this stalwart commands in the fashion industry.

After the launch of his lavish new store launch at Kala Ghoda earlier this month, we were keeping our eyes peeled for what this designer would have in store for us. And does Sabya ever disappoint! He had created not just designer apparel fit for a couture show, but an entire experience. The theme of his show was 'the old world charm of the city of Firozabad'. Hence, he brought the vintage charm of the old Mughal city alive by creating a set like that of a vintage train. The set of this Indian railway car was so rich and royal, there were luggage trunks and coaches and models weaving in and out of them.

Apparel for women

The line obviously had some of Sabya's best elements in tow – elegance, subtlety and feminine grace.These bespoke ensembles for women included high blouses, churidars, sarees, lehengas, shararas, jackets and anarkalis, bijoux blouses and more. His colour palette included pastels such as ivory, apricot, beige, peach, tan and pistachio with guest appearances made by burgundy, crimson, black and deep green.

 There were net lehengas, hand embroidered sarees, crystal embellished blouses, resham work, and more. There were stunning combinations such as zardosi work on the backdrop of velvet and encrusted sleeves with floral prints. There were velvet pallus and toulle pleats taking our breath away. The silhouette was figure flattering with a hint of feminine flow.

Apparel for men

Admittedly, the apparel for men was meant for the grooms. However, it was a bit too artsy and embellished for our taste. Although, this seems like a perfect choice for fashion forward grooms who double up as bold, risk takers. There were bandhgalas, Nehru jackets, ankle length trousers, churidaars and jackets in general hues of tangerine, cherry, peach, beige, etc. There were co-ords, bold prints, crystal embellishments, intricate embroideries, and some resham work too.

The men looked untouched by years of urbane grooming and fashion slamming. They oozed vintage charm and looked like their yesteryear avatars – dapper and dashing.

Hair and makeup

The hair and makeup for women was in keeping with the theme. With either middle or side parting their hair was slicked back for maximum makeup impact. Although minimal, makeup was statementesque with HD eyebrow game, clever usage of bronzer and wine coloured lipsticks. This contrasted beautifully with the pastel of their apparel. The jewellery was kept in limits with stud earrings and the occasional appearance of a choker and a tiny sling bag.

On the other hand, hair and makeup for men was extremely aristocratic bearing the time period it was catering to. Subtle clothes were paired with men with a decent spattering of a stubble, well-behaved hair and a clean, polished look. While the louder, bolder pieces were complemented by a full facial fuzz, and slicked hair for a hint of traditional severity.

The showstopper unsurprisingly was Rani Mukerji, who has been a long time loyalist, supporter and friend of the slightly reclusive designer. She wore a pastel beige coloured saree with crystal embellishements and gorgeous zari work. She contrasted the same with a quarter-sleeved black blouse, making her look even more radiant than usual. She chose to go simple with just the earrings. And as for her hair, she had side swept it into a messy bun and pinned a flower making her look like a right retro diva.

A gorgeous collection, everything about this line made us look at life in wonderful sepia lens.  

Guide to Accessorising Indian Bridal Lehengas
21 st Jul 2014

Indian weddings are gala affairs where the bride is the centre of all the attention. It is not without reason that the bride spends so much energy and effort in picking the right kind of Indian wedding clothing. But even if you buy the most ravishing Indian bridal lehenga, your look will be incomplete if you do not pair it with the right kind of accessories. The choice of accessories depends on the kind of Indian bridal lehenga that you have chosen. While choosing accessories, remember that it should complement your Indian wedding clothing and highlight your best features. Here is our guide to accessorising Indian bridal lehengas so that you are at your best on your wedding day.

Best Accessories to match with Indian Wedding Clothing


Shoes are a woman’s best friends. A comfortable shoe embellished with stones will perfectly complement your Indian bridal lehenga. Shoes in gold tones would be the best choice for your wedding day. While picking the shoe, make sure that the heels are not too high since you would be standing for long hours on your wedding day. For maximum comfort, go for medium height kitten heels or wedges that add a couple of inches to your height and boost your confidence levels.


When you pay so much attention to the shoes, how can you forget the anklets? Brides are actually spoilt for choice when it comes to choosing anklets. You have them in gold, silver, pearls, kundan and stones to go with any kind of Indian wedding clothing. Invest in chunky anklets that match your Indian wedding lehenga, so that you can put your best foot forward, literally!


You may not carry your phone or make up around in a clutch on your wedding, but that should not stop you from buying a clutch. It will help complete your look by giving you something you can hold in your hand. Buy a clutch that goes well with your Indian wedding clothing in terms of the colour and embellishments. Pick a clutch in a size that is neither too big nor too small. You can read our guide to buying clutches here


Bangles are a must-have accessory for every Indian bride. For most brides, the kind of bangles that she wears for the wedding depends on the community that she belongs to. Many North Indian brides wear the red and white bangles that they continue to wear for many days after their wedding too. South Indian women mix and match gold bangles with glass or metal bangles in colours that match their Indian wedding clothing. Of late, a lot of brides wearing Indian bridal lehengas have started pairing them with kundan bangles too. Make sure to pick some studded bangles that will look great on your hands.

Cuffs or Bracelets

If too many bangles are not your thing, you could even adorn your wrists with a single piece of jewellery like a bracelet or cuff. Bracelets come studded with pearls, stones or diamonds and are a perfect way to add a touch of elegance to your Indian bridal lehenga. While pairing your Indian wedding clothing with a bracelet or a cuff, try and pick designs that match your outfit. If you are wearing an outfit with a lot of gold coloured detailing, then you can pair it with this Gold Jadau Tikda cuff that is decorated with uncut diamond and tourmalines.

Indian gold cuff - indian wedding accessory - Gold Jadau Tikda Cuff

If you are looking for something with diamonds, then may we suggest this beautiful bracelet with diamonds, pearls and a large ruby? It is sure to take your look up by several notches and add a dazzle to your wrists.

Bridal bracelet, indian bridal accessories - Pearl and Ruby Bracelet by Diagold


Exchanging “wedding” rings is not as such a part of the Indian wedding customs. But many couples who are influenced by the foreign culture are choosing to do so. When it comes to wedding rings, nothing less than a diamond ring is good enough. Choose a solitaire diamond ring in gold or platinum depending on whether your Indian wedding clothing has gold or silver undertones. You could even choose rings with other precious stones that match the colour of your Indian bridal lehenga or saree. Another option is to pick a ring with a mix of white and yellow gold like this Solitaire Diamond ring from Diagold.

indian wedding ring - diamond bridal ring, Solitaire Diamond Ring by Diagold


There are a thousand options when it comes to choosing earrings to pair with your Indian wedding clothing. You could choose from studded chandelier earrings, traditional jhumkas, kundan earrings, intricate diamond earrings or gold danglers. With so many options, it becomes difficult to narrow down your options. When in doubt, we suggest you take the traditional route and pick chunky Indian earrings to match your necklace. Jhumkas are the safest bet as accessories with Indian bridal lehengas or sarees. You could also try the Ram-Leela inspired chaand baalis that are a rage these days among brides.


The necklace that adorns your neck will be the centre of all the attention during your wedding. So choose your neckpiece with great care. It is ideal if your earrings and necklace are a part of the same set. The best piece of advice that we could probably give you is to wear a diamond necklace that goes with your Indian wedding clothing. Something as precious and elegant as a diamond necklace will not just make you dazzle but will also add a lot of class to your ensemble. Choose a style that is not too close to the neck, like this gorgeous diamond necklace. It comes with two rows of diamonds in shapes like oval, marquee, princess and pear.

diamond jewellery, indian wedding accessory - Gorgeous Diamond Necklace by Diagold

Maang Tika

The maang tika is a piece of sparkling jewellery that sits on the forehead. Most maang tikas are teardrop or round in shape. If you drape the dupatta of your Indian bridal lehenga over your head as a part of your wedding custom, then go for a maang tika that matches your dupatta in colour. You could choose a tika in gold or one with kundan or other semi-precious stones for maximum effect.

Nosepin or Nath

Another important accessory for Indian brides is the nosepin. Traditionally, the nosepin used to be diamond studded and passed on from one generation to another. Nosepins these days come in a variety of designs to match the Indian wedding clothing. Of course, not every girl today chooses to get her nose pierced. Most women settle for a “stick on” nose pin that can be peeled off soon after the wedding.

The list of accessories that can be paired with your Indian bridal lehenga and saree does not end here. You can also wear arm bands, waist bands, hair accessories and multiple neckpieces. A big fat Indian wedding is one occasion where the “less is more” principle does not work.

If you are short of ideas about what accessories to pair your wedding outfit with, you can go over the looks we have curated here. Be it traditional, contemporary, sophisticated or unconventional, there is an ensemble for every bride here. Now that we’ve given you ideas, go ahead and pick up as many accessories as you want in styles that complement your outfit and bling it on! 

Online Designer Shopping Gen Next
17 th Jul 2014

Imagine being unwell, bedridden, with absolutely nothing to do. Sounds boring doesn’t it? Now add a computer with an extremely reliable Internet connection to the mix. That, my friends, opens up doors of infinite possibility. And in today’s day and age, especially when you are someone who swears by the benefit of retail therapy, the only medicine for all your problems is online designer shopping.

To paraphrase Mr. Louis Armstrong, it’s a truly wonderful and fashionable world out there. We have the most lust worthy and enviable fashion brands and designer labels just a click away. Gone are the days when we had to travel across cities to visit the brick and mortar havens of designer luxury. Today all you need to do is log on to your favourite shopping portal and you can get the requisite dosage of online designer shopping.

Seems a little farfetched? In fact it is nothing but the truth. A couple of years ago, shopping for clothes online was a far-fetched concept. After all if you couldn’t touch what you want to wear and try it on, would you be willing to buy it. Today shopping for apparel online has become a way of life. According to a paper published last year by Technopak, a leading consulting firm, the Indian apparel e-retail space is valued at a whopping USD 130 million dollars and the number is only growing. It is only to be expected then that everyone wants a want a bigger slice of this humungous and ever-growing pie.

In the past few months, top Indian fashion e-commerce sites have tied up with some of the biggest names in the fashion industry to retain fickle and hungry-for-the-next-best-deal customers.  According to a report in a leading financial daily, between now and the festival season in October-November, the growth rate will shoot into double digit numbers. Considering that most leading designers don’t have a presence beyond the top thirty cities in India and a restricted presence abroad, there is a huge demand for Indian designer brands that these e-retail players are in the mood to quench.

The union is harmonious and much needed but what is the story behind it? Why are so many websites opening themselves to the perceivably niche market of online designer shopping? Well, for one, according to experts, there is the matter of a brand boost and customer attention. Hosting big names and luxury brands allows e-retail sites to give prospective customers a feeling that they are special; that they are being given an opportunity to indulge in a luxury and not an essential. This can create an effective sense of I-want-this.

Add to these attractive hooks like limited time deals, designer picks, and compelling editorials and you have your customer salivating for more. At our own website, we continuously try and improve the shopping experience for customers by providing them with an easy access to key designers and impeccable service. From services that allow custom alterations to the order you place to single points of contact who assist you through the process, and newer, more contemporary collections to choose from, there is always more to look forward to.   

For designers, too, it is a win-win. Not only are they adding new avenues for higher sales, moving away from traditional brick and mortar stores, they also get the opportunity to be introduced to a target audience which was outside their reach earlier. Also, many apparel retail websites offer unique sales features and plans to attract audience to designer brands. In order to promote online designer shopping, e-retailers often develop targeted marketing strategies.

For a customer-driven industry that only seems poised for bigger and better growth, this is a match truly made in heaven. All I can say is, may we all live happily ever after. 

Exquisite Clutches to Pair with Your Glamorous Lehenga
12 th Jul 2014

Gone are the days when a bride bought only jewellery to accessorise the bridal ensemble. Today’s bride needs a shiny pair of shoes, functional yet dressy hair accessories and not to forget a clutch. You may question the need for a clutch when the bride always has help at hand to fetch her things. But what’s a bride without fancy accessories, even if they are purely ornamental? More so when there are exquisite Indian wedding clutches by designers waiting to be scooped up, to be paired with your Indian wedding outfits.

Clutches come in all shapes like square, oval, rectangle or round. Indian wedding clutches have another popular design which is the drawstring or the “potli” design. The clutches can be made of brocade, raw silk, velvet, satin or metal to complement Indian wedding outfits. Most of them come with metal chain in case you want to wear the clutch on your shoulder.

If you want a clutch for your wedding ensemble, then your best bet is to look for bejewelled Indian wedding clutches in gold or silver colour. This is because gold and silver are predominantly used colours for embellishments in Indian wedding outfits. A gleaming clutch like this antique finish Rani Charudev clutch can add a regal touch to your outfit. The clutch is made of hand crafted metal engraving that is encrusted with polki and semi-precious stones and has a three ring handle for a firm grip. Gone are the days when a bride bought only jewellery to accessorise the bridal ensemble. Today’s bride needs a shiny pair of shoes, functional yet dressy hair accessories and not to forget a clutch. You may question the need for a clutch when the bride always has help at hand to fetch her things. But what’s a bride without fancy accessories, even if they are purely ornamental? More so when there are exquisite Indian wedding clutches by designers waiting to be scooped up, to be paired with your Indian wedding outfits.

Clutches come in all shapes like square, oval, rectangle or round. Indian wedding clutches have another popular design which is the drawstring or the “potli” design. The clutches can be made of brocade, raw silk, velvet, satin or metal to complement Indian wedding outfits. Most of them come with metal chain in case you want to wear the clutch on your shoulder.

If you want a clutch for your wedding ensemble, then your best bet is to look for bejewelled Indian wedding clutches in gold or silver colour. This is because gold and silver are predominantly used colours for embellishments in Indian wedding outfits. A gleaming clutch like this antique finish Rani Charudev clutch can add a regal touch to your outfit. The clutch is made of hand crafted metal engraving that is encrusted with polki and semi-precious stones and has a three ring handle for a firm grip.

Exquisite Clutches to Pair with Your Glamorous Lehenga - Rani Charudevi Luxury Evening Clutch by Indian Designer Meera Mahadevia


However, we would not advise you to bag this clutch if your wedding lehenga or saree has silver thread work and stone embellishments. For that, you would need a clutch in a silver base, like this Yami Clutch. The rectangular clutch comes in a cutwork pattern and is studded with white stones to complete your look and take it up a notch.

Exquisite Clutches to Pair with Your Glamorous Lehenga - Yami Evening Clutch by Indian Designer Meera Mahadevia


If you have had enough of gold and silver in other accessories, Indian wedding clutches in vibrant colours can be used to break the monotony of the outfit. If you are looking to add a pop of colour to your ensemble, then take a look at this striking Fuschia-Orange zardosi clutch. While this clutch with the zardosi and kundan work works great with opulent Indian wedding outfits, you can also pair it with Indian outfits in contrasting colours to add some bling to your look.

Exquisite Clutches to Pair with Your Glamorous Bridal Lehenga - Casual and Colourful Clutch Bag by Karieshmaa Sarnaa

Another option is to invest in a raw silk or velvet clutch in a solid colour to tone down the dazzle from the Indian wedding outfits. If you are patient in your search, you might even find clutches with alluring central motifs in metal, zardosi or kundan that match the embellishments in your wedding outfit.

When you are buying Indian wedding clutches, remember to invest in a clutch of a good quality that can be used for special occasions. While you might have the urge to pick up something dainty and cute, remember that you would actually be putting the clutch to use at another wedding or event. Keeping that in mind, make sure you buy a clutch that can hold your phone, some tissues, your compact and lipstick. Anything too small and you might have to convince your husband to carry your makeup around!

Finding the Perfect Wedding Lehenga
11 th Jul 2014


Every bride wants to look her best on her wedding day and will not settle for anything but the perfect outfit. If you are looking to find the perfect lehenga for your wedding, then look for rich fabrics, flattering cuts and exquisite craftsmanship. The bridal wear industry has come a long way today and the options when it comes to picking Indian wedding outfits are endless. If the options confuse you, we tell you in this post about how to go about shopping for wedding lehengas that will make you look stunning.

The one factor that will help you narrow down your choices while selecting wedding lehengas is the budget. Indian wedding outfits can cost you from a few hundred to a few thousand pounds, depending on the fabric and the detailing on the outfit. Once you decide how much you are willing to spend on the outfit, you can start looking at wedding lehengas in that price range.

The next aspect that you should focus on is the shape that flatters your figure the most. Wedding lehengas come in a variety of shapes like fishtail, A-line, fitted or flared with multiple kalis. Try the lehengas and choose a shape that accentuates your curves. Similarly, the choli can be short or long depending on whether you want to flaunt your midriff. Traditional designs come with a longer choli while the latest fad is to show off a toned midriff in a cropped choli.

The kind of neckline that your choli has is also important since a lot of attention will go towards your neckline and jewellery. Pick a choli with a neckline that doesn’t interfere with your jewellery. Also, if you have a big bust, go for a neckline that is V shaped and avoid a round neckline.

When it comes to the colour, you can either go in for traditional colours in Indian wedding outfits like deep maroon, green and red or experiment with pastels. Take a look at some of the designer wedding lehengas we have here in refreshing colours like lime green, pink and orange that are both elegant and classy. 

Once you pick the colour of your choice, it is time to decide on the embellishment you want. Many Indian wedding outfits these days come with Swarovski, silver and gold zardosi work. While these look good on paper, do make sure that a heavily embellished outfit does not weigh you down. The best way to choose from a multitude of embellished wedding lehengas is to try the ones that you like and pick the lehenga that both looks ravishing and is comfortable. Give importance to comfort since you have to spend close to a whole day in the outfit and any discomfort will show through in the wedding photographs. Once you start trying the wedding lehengas, you might even like a lehenga due to its sheer comfort level even though the fabric stands out more than the embellishment.

A tedious process like choosing a wedding lehenga can be simplified if you narrow down your choices based on the budget, silhouette, colour and embellishments. Take your time, go through your options and you are sure to find your dream wedding lehenga that you can cherish for many years to come. 

Handloom Weavers - But Not by Choice
10 th Jul 2014

The keepers of the profession and the art - the weavers who have created exquisite and timeless classics on handloom from Benaras are a dying breed. The community has a lot of hopes from India's latest Prime Minister, Narendra Modi, not only because the PM represents the city, but also because they believe that the ancient craft form requires protection.

Problems plague the industry, not just from the supply of skilled manpower, but also from challenges in financing and competing with larger mechanised forms of production. Over the years, the demand for handloom has been dwindling due to price competition from mass produced sarees and textiles.


A study by the Entrepreneurship Development Institute of India, Gandhinagar pointed out that the handloom sector has seen a consistent declne over the previous decade except for some short-lives rallies. There are fundamental issues that need to be solved before the sector can be revived. In our view, some of the key issues that plague the sector include,

- Duties on raw silk that are currently at 5%; these need to be increased at least 3x in order for the local industry to remain competitive

- National level Technology initiatives that help to set in place best practices for the sector so that the products can be competitive in terms of quality and finishing; this is currently missing

- Cheaper financing in the form of cheaper term loans that individual weavers and wearver communities can avail

Currently, the only people that turn to this craft form are doing so because of lack of options and opportunities - they are born into families that have pursued the profession. The sector is no longer lucrative or sustainable for families and the government of India needs to look into incentives for the sector seriously so that a boost may be given.

Indian Designer Clothes: Colour Coded
08 th Jul 2014


Today, let's play a little game made famous by Karan Johar's bollywood movie Kuch Kuch Hota Hai! If I say the word Indian weddings, what are some of the first thoughts that pop into your mind? I bet they are none other than celebration , family gathering and colourful ceremonies ! Every year, relentlessly, all of us have some or the other contribution to the booming wedding industry. It is either getting married or being a part of someone's wedding celebration!

No doubt we celebrate the traditonal Indan wedding by donning heavy designer sarees, bridal lehengas, pathanis suits and bandhgala jackets. However, there are some of us who love the rich hues of traditional vermillion, while there are others who love the shade of sea breeze on them! So, we bring to you some of the most best Indian designer clothes, colour coded  for hassle-free shopping!




It is the most popular colour in a traditional Indian wedding ceremonies, you just can't ignore red! It makes women look radiant and men like a Royal prince, red is the colour of passion which immediately addes the love cupid in the air created a wedding bliss.


Green exudes togetherness because of its balance between two lovely colors blue and yellow. Shades of green beautifully blend with the intricate gold embroidery for the wedding ensemble of the bride as well as the groom.


It is considered to be extremely auspicious. Full of intense energy, wearing a yellow lehenga or a sherwani will make you shine on your wedding day as it is a very bright and gleaming tint. 


A rich hue, orange goes well with warm skin tones rather beautifully. With a majority of traditional Indian embellishments such as brocade, gota, velvet, zari, bandhni etc,it works as the catalyst and makes the wedding attire look magnificient! it is one of those colours which are a must have in an Indian wedding 


What can we say about pink that hasn't already been said? Pink is the colour of fairies and fanatsies and is perfect for colour coding with your partner. There are some breath-taking options available in pink Indian designer clothes. Not only is it absolutely trending right now, but it will also make you look like Barbie and Ken gone Indian!


With more and more Indian designer clothes being made in this colour, there are varied silhouettes available in blue today. Also, with a plethora of options and gorgeous makeup tricks, it has become a lot easier to pair colours ranging from powder blue to navy with warm skin tones. So go on, look like the rulers of oceans today!


White is something we always associate with charismatic Catholic weddings. But how beautifully have our Indian designer clothes adapted to this colour. Making a lot of our dreams come true, traditional white attire makes women look dainty and doll-like, and the men look like the knight in dashing white shining armour!

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