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Indian Fashion Designer Payal Singhal established her label in India in 2000, with design sensibilities catered towards creating eclectic Indian clothing for younger women. Payal travels with her unique mobile trunk shows all over the world.
British Vogue Editor Dolly Jones summed up Payal Singhal's collection in these words, "Gorgeous dresses for dressing up in downtown New York with just enough of the genuine Indian magic that designers all over the world try to recreate."