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The Neeru Kumar brand is personified by traditional techniques, a contemporary sensibility and an innovative use of colour. Over the past two decades, she has pioneered a revolution in Indian textiles. Using traditional techniques and indigenous materials, but with constant experimentation and research, Neeru has created a whole new vocabulary in textile design. The combination of her unique sensibility, especially in tone and texture, with her profound knowledge of the weaving process and other textile techniques, as well as her commitment to support the craft sector has made such innovation possible.
Neeru’s label covers a range of products including Shawls, Scarves, ready to wear garments and home furnishings. Neeru Kumar is a graduate of the National Institute of Design, Ahmedabad. While basic handlooms and Khadi are transformed by her into chic outfits for working women, her range of textiles and Saris in silk and cotton have been specially woven by traditional Jamdani and Ikat weavers. Fine Khadi cotton embellished with Kantha work, Silk appliqué, various techniques of dyeing and embroidery constitute a stunning collection of appeal to both the purist and the trendy.
Internationally, Neeru Kumar’s products are displayed at Maison & Objet fair in Paris. Besides, her products are also sold at Le Bon Marche in France, Liberty and Selfridges in the UK, Bloomingdale in USA.