Ankur & Priyanka Modi's label am:pm offers pure fabrics, fresh colours and innovative silhouettes brewed with subtle and strong prints, surprising embellishments and passionate attention to detail, makes their designs supremely wardrobe-worthy. Increasingly known for their eloquent designs, they are self-confessed worshippers of quality. There is a lot of comfort seen in their style and surface effects.
Fabrics are elegantly tailored using pure and woven materials. They also use handicraft (old methods of printing and embroidery stitches), yet making their garments extremely contemporary and understated. Their style speaks of soft grace, confident subtlety & inherited class. Since the inception, this creative couple has worked together in an effortless tandem, complimenting each other's skills and areas of expertise. am:pm has slowly but surely been building its brand, not only in New Delhi, the company's head-quarters, but across all major cities in the country.